New FREE guide: 20 questions to clarify your brand voice so you can talk to your audience from the heart

The cover for the conscious copy guide by Katie Lemon, the conscious copywriter.

I’m so excited to share my new free guide with you: 20 Questions To Clarify Your Brand Voice So You Can Talk To Your Audience From The Heart.

I made this guide in response to a lot of the conversations I was having with current and prospective clients. If you’ve ever struggled with any of the following…

  • Feeling stiff or robotic when writing your copy

  • Worrying about being too salesy, and not knowing how to overcome it

  • Feeling like you can never get it “right” when it comes to copy—you don’t sound like yourself or can’t get your point across no matter what you try. 

… this guide might be just the thing you need to dive deep into your brand voice and figure out how to connect with your people on a human-to-human level… without all the icky marketing tactics that make you want to take a hot shower. 

This brand voice questionnaire helps you dig into who you are, what makes your business stand out, and how to connect with your customers consciously…so you can grow your business and feel good while doing it. 

Because here’s the thing: business is human. You, me, the people interested in your offers—we’re all just human beings. With our own unique blend of hopes, dreams, fears, and woes. Let’s bring more humanity to the work we do. There’s no need for fancy jargon, talking down to your people, or trying to scare them into making decisions. 

Because selling out your offers can feel good. When you aim to help, inspire, and serve your people… you can release the need to convince, manipulate, or pressure them into taking action. 

So cozy up with this guide somewhere quiet. Take your time going through the answers. Feel free to write in a journal rather than the guide directly so you can take up all the space you need (plus, writing by hand has been proven to connect you more deeply with your subconscious).

Any questions come up while you’re working through this? Drop a comment below!

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3 questions to ask yourself for more heartfelt sales copy